Something we’re taught as Digital Mums is the Test, Measure, Reflect and Refine model. It’s a great idea for any small business to adopt this method of constantly improving your social media marketing.Start by testing different types of content, social media platforms and times to post. Then use analytics to measure the results. Reflect on this data and particularly the metrics that will help you meet your goals. Finally refine your social media marketing taking all this into account. Do more of what works and don’t repeat anything that doesn’t. If you constantly follow this model, over time you will see increased engagement and improved results.

For a more in-depth look at the Test, Measure, Reflect and Refine method check out this great Digital Mums blog post.