Our Social Mum of the week is the amazing Linda who is a member of our Social Mums West Kent Facebook Group. She tells us how she makes her social media as authentic as possible and why she loves the daily #SocialShare.
Tell us a little bit about yourself and your family.
Born and raised in Southern Italy, I met my half-English/half-Finnish husband while studying in Finland on a student exchange program. We got married 2 years later, 17 years ago, and have two boys: Kristian 12, now in secondary school, and Luca 7. Our gorgeous black cat, Lulu, completes the family.
What is your business?
My brand is Stellar Yoga&Movement, I am a dynamic yoga and movement instructor. My aim is to provide my students with the space and time they need to look after their whole selves, developing the strength and mobility the body needs as we move into different stages of our lives, all while nurturing a healthy mind. In January, I will start a 2-year course to become a Yoga Therapist, teaching Yoga and Meditation to clinical population suffering from various physical and mental illnesses. Exciting (and very busy) times ahead! I am also an independent financial translator, so when I am not on mamma or teacher duty, you’ll find me on my desk translating confidential material for international banks.
What inspired you to start your business?
As a dedicated yoga practitioner, I wanted to empower others with the many benefits yoga can offer. I signed up to a Yoga & Movement Teacher Training program and started teaching while still studying. Teacher training did not stop once I qualified, in fact that was only the beginning. Yoga truly is a holistic never-ending learning journey of self-discovery and self-appreciation.
What social media platforms do you use and why?
I use Instagram and Facebook, though on the first is where I have the biggest following. I post on both platforms, to reach as many people as possible as some of my students are not active on both platforms. My posts are mainly to promote classes, show snippets of sequences we would practice in class or inspire with something people can work towards.
What do you find most challenging about marketing your business on social media?
I’m still struggling with time management, as while on social media, I don’t get to practice or plan classes. And it is easy to get lost on the ether!
What is the best social media tip you have picked up for your business?
Making social media as authentic real as possible, giving followers insights into my daily life – especially through stories, and remembering that family life always takes priority, in other words, trying not to beat myself up if I have not had time to write a new blog or a newsletter.
What have you found most useful about being part of a Social Mums Facebook Group?
The daily #SocialShare is a fantastic opportunity to give and receive support, through worrying times especially, as we have all been there at some point. Getting to know different mums and their business, wow, so much talent!
Where can we find you on social media?
You can find me on Instagram here.
You can find me on Facebook here.
Find out more about our local Facebook Support Groups here.