5 Reasons why you need a Social Media Strategy for your Small Business

If you’re running a small business and posting to your social media accounts on a regular basis you may think that you don’t really need a strategy! But posting for the sake of it with no real direction or clear objective isn’t going to help your business a great deal and all that time and effort you’re putting into your social media could be wasted.

So, here are 5 important reasons why a social media strategy is essential, no matter how small your business and how it can really benefit you.

Continue reading

How to join in with the Social Audio trend

by Gemma Lloyd

As a small business owner it can be difficult to keep up with the latest social media updates but the growing trend of social audio is one that has been hard to miss!

You’ve heard of Clubhouse, right? The invite-only audio-based app that was initially only available to iPhone users but is now being rolled out to Android too.

Clubhouse was launched in March 2020 and has already grown to 10 million weekly active users, which isn’t bad for the newest social media kid on the block.

Continue reading

What to post on social media during the coronavirus crisis

The coronavirus crisis is a difficult time for all of us and normal life has been hugely disrupted. The lockdown measures may mean you’re unable to run your business at all, you may be limited by the products or services you can offer or you might be struggling with anxiety or having to home school your kids.

Whatever you’re going through, you can take some comfort from the fact that we’re all in this together and social media can help bring us together at a time when we can’t do that in real life.

But we know that many small businesses are struggling with what to post to their social media platforms right now, so we have 8 tips to help you with content ideas at this sensitive time.

Continue reading