We strongly believe that is doesn’t matter how small your business is, if you’re serious about making it a success and you use social media you NEED to have a strategy.
Having a clear written social media strategy will save you time, help you to post consistently, improve the quality of your social media posts and more importantly help you to reach your business goals quicker.
But what should you include in your social media strategy?
Here are the eight elements we feel are essential.
We know it’s been a tough year for small businesses and it’s going to be a tough winter for many families too. At Social Mums we want to support you by shopping small and helping our audience to do the same.
We want to showcase your incredible Christmas gift ideas by making our #SocialMumsXmas campaign bigger and better than ever!
If you’re an expert in social media marketing and you’d love to share your knowledge with an audience of small business owners, why not apply to be a speaker at the upcoming Social Mums Virtual Conference.
We’re looking for experts covering various aspects of social media who can help our audience to improve their skills, knowledge and confidence so they can build a successful business.
This 2 day online event is taking place on Wednesday 19th and Thursday 20th October 2022.
Being a speaker is a great way to gain visibility for yourself and your business and to establish yourself as an expert in your area. You’ll find a link to the application form at the bottom of this post.
Creating Reels is something that’s on lots of small business owner’s to-do lists, but finding the time and knowing how to get started could be holding them back.
Starting today we’re hosting a Reels Challenge in the Social Mums Members Community that will not only teach you how to create Reels but will also hold you accountable and give you the support to get them out there.
This two week challenge will include;
A 2 hour fully updated Reels training session which will take you through all of the features in the Reels editor.
Six step-by-step tutorials that will show you exactly how to create a trending Reel for your business.
Our 20 page Reels planning workbook so you can continue creating Reels long term.
Plus an additional live training where we will answer all of your Reels questions and share lots more ideas, so you will never run out of Reels to create.
You can join the Reels Challenge today by joining the Members Community for only £22 (no minimum membership, you can cancel anytime).
You will also get access to all of the other benefits of the Members Community including;
If you’re running a small business and posting to your social media accounts on a regular basis you may think that you don’t really need a strategy! But posting for the sake of it with no real direction or clear objective isn’t going to help your business a great deal and all that time and effort you’re putting into your social media could be wasted.
So, here are 5 important reasons why a social media strategy is essential, no matter how small your business and how it can really benefit you.
If you’ve ever joined in with a Challenge on Instagram you’ll know that they have their benefits. In this blog post we’ll talk through all the advantages, how to get the best out of any challenges you join and look at how to host an Instagram Challenge of your own.
Using a content calendar is the best way to get organised with your social media posts for the week ahead. A good content calendar contains key dates including awareness days as well as dates that are specifically important to your business, such as new product launches, promotions or when you are publishing blog posts.