What to post on social media during the coronavirus crisis

The coronavirus crisis is a difficult time for all of us and normal life has been hugely disrupted. The lockdown measures may mean you’re unable to run your business at all, you may be limited by the products or services you can offer or you might be struggling with anxiety or having to home school your kids.

Whatever you’re going through, you can take some comfort from the fact that we’re all in this together and social media can help bring us together at a time when we can’t do that in real life.

But we know that many small businesses are struggling with what to post to their social media platforms right now, so we have 8 tips to help you with content ideas at this sensitive time.

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Book Review – Hype Yourself

We like to keep up with the latest books out there that can help small business owners build their brand and make their business a success. So, we’ve been very excited about the launch of Hype Yourself by Lucy Werner.

It promises to be an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. This guide claims it will show you that anyone can learn to be a great publicist and that you will see direct results in your business. Continue reading

Book Review – How to be an overnight success

Our book of the month is How to be an Overnight Success by Maria Hatzistefanis. This book claims to show you that;

“You are not born an entrepreneur. It’s a skill you learn along the way.”

When the skincare company Rodial launched its cult ‘snake’ serum, the company was heralded as an ‘overnight success’. However, Rodial’s founder Maria had been toiling for 18 years, building the company from scratch in her bedroom. In this book the beauty boss sets out to demonstrate that its success stemmed from sheer hard work, tireless efforts and a lot of patience. Continue reading