Using a content calendar is the best way to get organised with your social media posts for the week ahead. A good content calendar contains key dates including awareness days as well as dates that are specifically important to your business, such as new product launches, promotions or when you are publishing blog posts.Continue reading
Join #SocialMumsHour on Tuesday 12th May
For this week’s #SocialMumsHour we’ll be talking all about social media engagement. Increasing your engagement on any social media platform is key to a successful social media strategy. We’ll be sharing tips and tricks as well as looking at what works for you.Continue reading
Join #SocialMumsHour on Tuesday 28th April
For our very first #SocialMumsHour Twitter Chat we’re going to be talking about a subject that is affecting every single small business owner to some extent right now – the Coronavirus.Continue reading
What to post on social media during the coronavirus crisis
The coronavirus crisis is a difficult time for all of us and normal life has been hugely disrupted. The lockdown measures may mean you’re unable to run your business at all, you may be limited by the products or services you can offer or you might be struggling with anxiety or having to home school your kids.
Whatever you’re going through, you can take some comfort from the fact that we’re all in this together and social media can help bring us together at a time when we can’t do that in real life.
But we know that many small businesses are struggling with what to post to their social media platforms right now, so we have 8 tips to help you with content ideas at this sensitive time.Continue reading
How to join a Twitter Chat
Twitter is a great platform for small businesses to connect with a relevant engaged audience. It’s an incredibly social platform and the perfect place to network in your pyjamas!
So what is a Twitter chat?
A Twitter chat is a public conversation on Twitter that uses one unique hashtag which allows you to follow the discussion and participate in it.Continue reading
Learn how to tweet like a Pro
This week in the Social Mums’ Members Community we’re running three Live Masterclasses that will take you from Twitter complete beginner to tweeting like a pro.
Each Live Masterclass will last around half an hour and will take you through the different aspects of using Twitter for your Business.Continue reading
Social Mum of the Week – Lindsey Nathan
Our Social Mum of the Week blog post is back! We’re kicking it off by speaking to mum of two Lindsey who is a member of the Social Mums Members Community. She talks to us about what inspired her to start her business and a great social media tip she has picked up.Continue reading
Book Review – Hype Yourself
We like to keep up with the latest books out there that can help small business owners build their brand and make their business a success. So, we’ve been very excited about the launch of Hype Yourself by Lucy Werner.
It promises to be an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. This guide claims it will show you that anyone can learn to be a great publicist and that you will see direct results in your business. Continue reading
Social Mum of the Week – Stephanie Whitehead
This week we’re speaking to Steph who is a member of our Social Mums Leicestershire Facebook group. She talks to us about what inspired her to start her business and a great social media tip she has picked up. Continue reading
Book Review – How to be an overnight success
Our book of the month is How to be an Overnight Success by Maria Hatzistefanis. This book claims to show you that;
“You are not born an entrepreneur. It’s a skill you learn along the way.”
When the skincare company Rodial launched its cult ‘snake’ serum, the company was heralded as an ‘overnight success’. However, Rodial’s founder Maria had been toiling for 18 years, building the company from scratch in her bedroom. In this book the beauty boss sets out to demonstrate that its success stemmed from sheer hard work, tireless efforts and a lot of patience. Continue reading