We like to keep up with the latest books out there that can help small business owners build their brand and make their business a success. So, we’ve been very excited about the launch of Hype Yourself by Lucy Werner.
It promises to be an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. This guide claims it will show you that anyone can learn to be a great publicist and that you will see direct results in your business. Continue reading