If you’re running a small business and posting to your social media accounts on a regular basis you may think that you don’t really need a strategy! But posting for the sake of it with no real direction or clear objective isn’t going to help your business a great deal and all that time and effort you’re putting into your social media could be wasted.

So, here are 5 important reasons why a social media strategy is essential, no matter how small your business and how it can really benefit you.

Using a content calendar is the best way to get organised with your social media posts for the week ahead. A good content calendar contains key dates including awareness days as well as dates that are specifically important to your business, such as new product launches, promotions or when you are publishing blog posts.

This week in the Social Mums’ Members Community we’re running three Live Masterclasses that will take you from Twitter complete beginner to tweeting like a pro.

Each Live Masterclass will last around half an hour and will take you through the different aspects of using Twitter for your Business.

This week is Mental Health Awareness week and this year’s theme is Body Image – how we think and feel about our bodies.

We all know that how we feel about our bodies can have a huge impact on our well being and mental health. Recent research by the Mental Health Foundation found that one in ten women have self-harmed because of their body image and worryingly for the next generation almost half of 18-25 year olds said images on social media had caused them to worry about their body image. Continue reading →