5 Reasons why you need a Social Media Strategy for your Small Business

If you’re running a small business and posting to your social media accounts on a regular basis you may think that you don’t really need a strategy! But posting for the sake of it with no real direction or clear objective isn’t going to help your business a great deal and all that time and effort you’re putting into your social media could be wasted.

So, here are 5 important reasons why a social media strategy is essential, no matter how small your business and how it can really benefit you.

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Book Review – Hype Yourself

We like to keep up with the latest books out there that can help small business owners build their brand and make their business a success. So, we’ve been very excited about the launch of Hype Yourself by Lucy Werner.

It promises to be an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. This guide claims it will show you that anyone can learn to be a great publicist and that you will see direct results in your business. Continue reading

How Instagram can improve your body image

This week is Mental Health Awareness week and this year’s theme is Body Image – how we think and feel about our bodies.

We all know that how we feel about our bodies can have a huge impact on our well being and mental health. Recent research by the Mental Health Foundation found that one in ten women have self-harmed because of their body image and worryingly for the next generation almost half of 18-25 year olds said images on social media had caused them to worry about their body image. Continue reading