This online course will take you step-by-step through the process of creating a social media content plan for your small business.
Are you just winging it on social media?
Without a clear defined social media content plan for your small business your efforts on social media could be wasted. We strongly believe that every business no matter how small needs a plan for their social media to make sure all that time and effort you’re putting in isn’t wasted.
In this bite sized online course you will learn how to;
Set Social Media Goals
We’ll show you how to set S.M.A.R.T goals and create content to help you reach them.
Refine your tone of voice
We’ll help you to think about the tone of voice you use in your social media content.
Understand your Audience
We’ll help you truly understand your target customers and develop detailed user personas.
Develop your content plan
Learn how to share the best possible content on social media at the most relevant times.
Analyse your Competitors
Tips on researching your competitors and learning from their successes and mistakes.
Measure your results
We show you how to check your analytics and see if you’ve met your social media goals.
Plus we’ll save you time planning your content each month
We’ll show you the formula we use to plan a months worth of social media content in only 30 minutes.
10 templates and worksheet you can download and use to create your content plan each month
10 step-by-step videos that take you through the process of creating your content plan
Why do I need a social media content plan for my business?
“If you fail to plan, you are planning to fail.”Benjamin Franklin
So many small business owners feel they need to simply have a presence on social media and if they post occasionally, that will be enough to see a return on the time they are investing in it. But a comprehensive social media content plan can help you grow a community that is genuinely interested in your business, which in turn can help drive sales and of course help you achieve your business goals.
Who is teaching this course?
Gemma Lloyd is the founder of Social Mums and is passionate about helping small business owners who juggle running a successful business, with family life, make the best of their social media.
Frequently Asked Questions
I’m not a mum, can I still take part?
Yes most definitely, everyone is very welcome. This course is perfect for any small business owner, solopreneur or anyone who is looking after the social media for a business. All of our professionally trained social media experts happen to be mums too, but that doesn’t mean you have to be a mum to join our training.
Is this online course right for me?
This online course is designed to help both product and service based businesses. So whether you’re a designer, maker, photographer, make-up artist, coffee shop owner or consultant as long as you run the social media for a small business you will find the training helpful.