Instagram Reels Workshop & Planning Day

We all know that in order to successfully use Instagram for your business these days, you NEED to be creating Reels.

But we also know that you’re not a content creator.

You’re a small business owner.

Making Reels is not your full time job.

You have other far more important things to do.

Which is why we want to help! Join us on Friday 21st April 2023 and dedicate a day to learning about and planning your Instagram Reels.

So you can finally start creating and sharing Instagram Reels strategically and regularly with your audience.

It’s going to be a day of two halves!

From 9am to 11am we’ll take you step-by-step through exactly how to create Reels for your business.

In this fully updated training we go back to basics and show you how to use ALL of the features within the Reels editor, so don’t worry if you’ve never created a Reel before we’ve got you covered. And even if you’ve been creating Reels for a while there is always something new to learn!

Then from 12pm to 3pm it’s the strategy and planning part of day.

It’s going to be very interactive, we want you to finish the day with a plan for your Instagram Reels so you know exactly what you need to do and are ready to start creating Reels that are perfect for your small business.

We’re going to start the afternoon session by making sure you have a simple strategy in place, this will ensure you are creating Reels that;

  • are helping you to meet your business goals
  • will appeal to your ideal customer
  • reflect your personality and tone of voice
  • and are within one of your content pillars.

We’ll then show you how to fit Reels into your strategy on Instagram and how to create Reels consistently without burning out, as well as how to plan ahead with your Reels and exactly how and where to get content ideas so you’ll never be stuck again.

PLUS you’ll also get our 42 page Instagram Reels Planning Workbook

Packed full of helpful templates and 52 prompts that you can continue to use to plan your Reels forever!

When is the Reels Workshop & Planning Day?

It’s taking place on Friday 21st April 2023, so block it out of your diary now!

The live sessions will take place via Zoom from 9am to 11am, we’ll then take an hour break so you can grab an early lunch and stretch your legs and we’ll be back on Zoom for the strategy and planning session from 12pm to 3pm.

“I found this session so useful.  I’m very new to creating reels and Gemma provided lots of ideas and inspiration for how to get started, as well as lots of practical things to go away and do following the session.  If you’re feeling a bit daunted by reels I think this session is essential!”

Vicki Weinberg

How much is it to join the day?

Tickets for the full day plus our 30 page workbook are £75.

We will be limiting tickets to only 20 participants, to ensure we can give everyone enough of our time and answer all of your questions, so don’t miss out and book now.

Meet your teacher

The day will be hosted by the founder of Social Mums, Gemma Lloyd.

Gemma is passionate about helping small business owners who juggle running a successful business, with family life, make the best of their social media. After a long career in marketing, she has been specialising in social media for the last 7 years and training 100’s of small business owners since 2017.

Instagram is Gemma’s favourite social media platform and she’s proud of the community of followers she’s built on the Social Mums account over the last few years.

“Gemma is a great teacher, and is super generous with her time and knowledge about all things Instagram!”


“Gemma’s approachable, knowledgeable and practical – a winning combination for sharing her skills to help you.”


If I can’t make the sessions live will there be a replay?

Yes. Both the morning and afternoon sessions will be recorded and you will get access so you can watch them back. However the afternoon strategy and planning session in particular, is much more valuable if you can join live.

Do I have to be a mum to take part in the day?

No, most definitely not. Most of the social media experts who running our training sessions are mums, so we’re completely aware of the juggling involved in being a mum and running a business but this doesn’t mean you have to be a mum to join.

Do I need to run my own business to join the day?

Yes ideally. You will need a business to focus on during the strategy and planning session but that could be your own business account or a client account if you’re a Social Media Manager.

Our mission has always been to give you the social media skills, knowledge and confidence you need to build a successful business.