Social Media Day Live Event

Social Media day Live has finished but don’t worry you can still get access to the recordings to watch back.

In was an incredible day with 8 value packed sessions from expert speakers covering everything from Facebook Ads to creating Reels and video content.

All of the sessions were tailored to busy small business owners who do it all themselves and were packed full of helpful tips and advice to make marketing your business on social media easier.

The recordings of all 8 sessions are exclusively available to our Members Community which you can join today for only £22 per month (no minimum membership required, you can cancel at any time).

By joining the Members Community you will also get..

  • Instant access to our membership site that contains 30 additional masterclasses and training videos.
  • All of our downloadable worksheets, checklists and cheat sheets to help with your social media planning.
  • Access to our private Facebook Group where you can ask your social media questions to our experts and network with other members.
  • Relaxed, informal online monthly networking where you can connect with members and promote what you do.
  • Twice monthly brainstorming sessions where you can apply to be in the hot seat.
  • Monthly goal setting sessions so you can be held accountable to reach those goals.
  • A monthly round up of the latest social media updates, news, recommendations and research that are important to small business owners.

Here’s what one of our current members has to say;

“I am so glad I took the leap to be one of your founding Social Mums Community Members. Thank you for always bringing new things and people to the group, it really is a great, inspiring and knowledgeable community to be part of.”


The Line Up

Simplifying your Social Media Strategy with Gemma Lloyd

Getting Started with Pinterest with Tamara Holland

Instagram Stories Success with Anna Skipwith

Video basics with Kerry Hall

How to win at Facebook Ads in 2022 with Claire Antill

Graphic Design Basics with Gemma Lloyd

Really easy Reels with Rhea Freeman

The important social media news and updates from the last few months with Gemma Lloyd

Find out more about the Speakers and Sessions here

Simplifying your Social Media Strategy with Gemma Lloyd

Gemma is the founder of Social Mums and is passionate about helping small business owners who juggle running a successful business, with family life, make the best of their social media. After a long career in marketing, she has been specialising in social media for the last 7 years and training small business owners since 2017.

In the first session of the day Gemma is going to take us through exactly what needs to be included in an effective social media strategy. She feels strongly that every business, no matter how small, needs a social media strategy.

Having a clear written social media strategy will save you time, help you to post consistently, improve the quality of your social media posts and more importantly help you to reach your business goals quicker.

But putting together a strategy for your social media doesn’t need to be complicated, Gemma will show you how you can simplify the process and still have an effective plan.

Getting Started with Pinterest with Tamara Holland

Founder of marketing consultancy, Dot & Stripe, Tamara loves finding creative ways to promote your business. Whether you have a new product or service to promote, want to come up with a creative marketing campaign or you just want a fresh pair of eyes on your activities, she will have a solution for you.

She works with brilliant business owners who are ready to stop procrastinating and just need a helping hand to start taking action, whether it’s through VIP strategy sessions, training or her membership The Marketing Marvels.

Pinterest is a powerful tool for search and discovery with over 400 million active users on the platform every month. The visual search engine just waiting for you to guide people to the ideas and answers that are right for them

In her session Tamara will teach you:   

  • Why you need to be utilising Pinterest in your business
  • How to get started with your Pinterest Business page
  • How to navigate the essentials- boards, pins and analytics

Discover how to get started with Pinterest so that you can reach your business goals! Happy Pinning.

Instagram Stories Success with Anna Skipwith

Anna founded to support small businesses looking to use social media more effectively.

She offers 1:1 and group training and consultancy, including platform audits, content and strategy sessions. Her training style breaks topics down into step by step learning – so her clients understand what to do and, crucially, why.

Anna previously worked in PR so business communication is very much her “thing”. She’ll encourage you to engage on social media in a way that suits your brand and your personality. She’s very aware of the time constraints on small businesses so she’s also big on showing you ways to beat social media overwhelm.

Instagram Stories are a vital part of any business’s Instagram marketing strategy – and they’re quick and easy to post!

In this session Anna will show you her favourite ways to make them work harder for you with minimal extra effort.

She will cover:

  • why Instagram Stories are important
  • how to use them to better connect with your audience
  • how to use them to encourage engagement
  • how to use them to encourage sales and leads
  • and she’ll give you ideas for posting Stories on Social Media Day (30th June)

Video basics with Kerry Hall

Kerry runs Summit Consulting, a Belfast (Northern Ireland, UK) based digital marketing consultancy. She works with businesses to improve their online presence, so they get more sales, reach new audiences, reduce costs or achieve whatever it is they want to do.

She’s a member of the Chartered Institute if Marketing MCIM, has a Professional Diploma in Digital Marketing and a degree in International Business and Languages from Heriot-Watt University, Edinburgh. Outside of work you’ll find her enjoying the outdoors, organising the Mourne Mountain Marathon and feeding her family!

In her session Kerry is going to show you how to grow your digital channels and your business with video. You will learn the basics on how to shoot and edit good video your followers will love using just your smartphone.

Her session will cover:

  • Content that works well on video
  • Planning a video
  • Video do’s & don’ts
  • Equipment, lighting and sound
  • Backgrounds
  • Special effects
  • Getting video confident
  • Other technicalities

How to win at Facebook Ads in 2022 with Claire Antill

Claire runs Little Olive Social, an agency specialising in Facebook and Instagram Ads.  

She helps businesses tell their brand’s story, sell products, grow and scale with social media ads. Services offered include specialist coaching and training or done for you strategy and management. 

Claire has worked with businesses in sustainable clothing, gifting and lifestyle, and baby brands, and has been a consultant for household brands, creating social media ads for Huggies UK at VaynerMedia. 

In her session she will take you through:  

  • How to get started with ads
  • Boosting vs advertising 
  • Secrets of ads success post IOS14 privacy changes

This is the perfect session if you’re on the fence about Facebook Ads and are not sure whether they are worth it for your business or if you’ve tried ads but have been left frustrated and don’t know if they’re working, so you boost posts instead!

Graphic Design Basics with Gemma Lloyd

The popularity of Canva has meant that we can all become graphic designers and as small business owners we generally DIY it when it comes to creating visuals for social media.

In this session Gemma will take you through six key design principals that will ensure you create professional looking visuals for your business. It doesn’t matter if you’re designing a cover image for your Reels, an informative carousel post or a header graphic for your Facebook page, by understanding these principals it will ensure you don’t make the most common mistakes and the graphics you do create will show your business in the best possible light.

Gemma has a degree in Design Management and although she’s not a trained graphic designer, she worked for many years as an Account Manager alongside design teams within various marketing agencies. Since launching Social Mums in 2017 she has created all of graphic elements used to promote the business herself and Canva is now her most favourite tool.

Really easy Reels with Rhea Freeman

Rhea Freeman is an award winning PR adviser, Meta Lead Trainer and #SheMeansBusiness adviser with an award winning weekly podcast called Small & Supercharged. She’s given two TEDx talks, guest lectures at two universities and has spoken at many events including the Festival of Female Entrepreneurs.

She’s passionate about teaching small businesses owners how to promote themselves well on a small (or non-existent!) budget and does through her membership group and one to one mentoring.

If you want to get up your Reels game but don’t know where to start, then Rhea’s session is for you! She’ll be looking at trending sounds, templates, transitions, text, tags and timings, picking a perfect preview and having fun too.

Her session will cover;

  • How to create Reels through the app
  • Content ideas for service and product based businesses
  • Super simple tips and tricks to allow you to create Reels, fast!

The important social media news and updates from the last few months with Gemma Lloyd

It’s not easy as a small business owner keeping up with the world of social media. There are always new features and updates to understand and learn how to use (we’re mostly talking about you Instagram!).

In the final session of the day Gemma is going to take you through the most important ones that you need to know about. She will show you how the updates work and talk you through exactly what it means for your business and how you can make the most of it.

This is something she does every single month within the Members Community but for the first time ever she’s opening up this incredibly informative session for anyone to join for free.

It’s one you don’t want to miss if you want to finally feel like you fully understand the latest updates.