Social Media Strategy Programme

Learn how to create a highly effective social media strategy for your small business.

Over four weeks we will take you step-by-step through the process of creating a social media strategy that aligns with your business goals.

There are weekly live classes along with practical tasks to complete that build your social media strategy. Plus you’ll get feedback from your mentor to make sure you’re on track and a 30 minute 1:1 session to go through your final strategy.

You’ll also get access to our 21 page workbook that contains all the tools and templates needed.

What’s Involved

The programme will be run entirely online using live Zoom training sessions as a group. The sessions will also be recorded so you watch them back or catch up if you’re unable to make it live. There will also be a dedicated Facebook group for peer and mentor support.

You will need to dedicate around 3 hours per week to get the best from the programme and be willing to do the work. This will consist of a weekly 90 minute live Zoom training session plus time to complete the tasks you are set.

How will a strategy improve your social media?

Having a clear written social media strategy will save you time, help you to post consistently, improve the quality of your social media posts and more importantly help you to reach your business goals quicker.

If you’re still not convinced read our blog post ‘5 reasons why you need a social media strategy for your small business‘.

What’s Included in the Programme

✔️ Six hours of live training.

✔️ Recordings of the live sessions that you can watch back in your own time.

✔️ Tasks that will help you to build a comprehensive social media strategy for your small business.

✔️ Feedback from your mentor to keep you on track.

✔️ 21 Page downloadable workbook

✔️ A 30 minute 1:1 session with your mentor.

✔️ A dedicated Facebook Group for peer and mentor support.

✔️ A group of other small business owners all going through the training at the same time to help and support you.

What will we cover?

Over 4 weeks we will take you through how to;

  • Set SMART social media goals you can work towards to give yourself a focus.
  • Really understand your target audience and develop detailed user personas
  • Choose the right social media platforms for your business and have a mission for each one.
  • Develop your brand personality and tone of voice on social media
  • Analyse your competitors to get ideas and inspiration
  • Build your content pillars so you know exactly what to share
  • Pick a posting schedule for each platform that works for you
  • Come up with campaign ideas that will get your followers engaged
  • And finally how to measure your success so you know all the time and effort is making a difference!

No more winging it on social media!

You will finish the 4 weeks with a 21 Page Social Media Strategy that you will use to strategically create content for your social media platforms PLUS the skills and workbook to develop and refine a strategy for your small business going forwards.

What past participants have to say..

“The Social Media Strategy Programme was exactly what I needed to overcome my overwhelm with social media marketing. It helped me map out a plan for my business and understand aspects I was struggling with on my own. I would highly recommend this course!”

Michelle Tasker

“Gemma’s courses are always full of expert advice, the latest information about the different platforms, all taught in an easy to understand and bite sized way. She’s friendly, approachable and knowledgeable. I got a lot of value from the course.”

Karen Eyre-White

“Overall it was a great programme, I learnt a lot and now have a focus for my social media content. The 1:1 session was extremely useful and Gemma answered all of my odd questions. It was great to get feedback specific to my business and I gained lots of ideas.”

Katherine Clark

Book your place on the next Programme

The next Social Media Strategy Programme will get started on Thursday 23rd March 2023.

The first two live sessions will take place before Easter, we’ll then take a 2 week break for the Easter holidays and the last two sessions will take place afterwards, so you’ll have plenty of time to complete the tasks and put your social media strategy together.

The four 90 minute live sessions will take place at the following times;

  • 10am Thursday 23rd March 2023
  • 10am Thursday 30th March 2023
  • 10am Thursday 20th April 2023
  • 10am Thursday 27th April 2023

Please don’t worry however if you’re not able to make the sessions live, you’ll get access to the recordings so you can watch them back at a time that works for you.

The cost to take part is £95 and there is the option to pay in 3 interest-free instalments too.

Places are limited to only 15 and you can book yours below.

Meet your Mentor

This programme will be taught and mentored by the founder of Social Mums, Gemma Lloyd.

Gemma has over 15 years experience in marketing, working as an account manager in the UK’s third largest regional creative agency with clients such as Sky Bet and The Law Society.

In 2015 Gemma retrained by doing the Digital Mums social media management course in a bid to find a more flexible career to fit around her two young children. She hasn’t looked back and has since worked with a large number of parent focused businesses, some managing their social media long term and others on shorter term campaigns to launch new products or services.

She has also been running popular social media workshops in Tunbridge Wells, Kent since 2017 as well as 1:1 training sessions, equipping small business owners with the skills needed to take their social media to the next level.

Creating an effective social media strategy is something Gemma is passionate about and has been doing it effectively for dozens of businesses and clients she has worked with over the years. She developed this Programme as a way to support more small businesses and is excited to be sharing her social media knowledge and ideas with everyone that takes part.

“Gemma’s approachable, knowledgeable and practical – a winning combination for sharing her skills to help you.”

Philippa Porter, The Cooking Apple

If I can’t make the training live will there be a replay?

Yes. All of the live training sessions will be recorded so even if you can’t make them live you will be able to watch them back at a time that works for you. Plus even if you do join live, you can still watch back through the replays to go over anything again.

Do I have to be a mum to take part in the Programme?

No, most definitely not. Most of the social media experts who teach the Programme are mums, so we’re completely aware of the juggling involved in being a mum and running a business but this doesn’t mean you have to be a mum to join.

Do I need to run my own business to join the Programme?

Yes ideally. You will need a business to focus on and develop a strategy for throughout the 4 weeks and that could be your own business account or a client account if you’re a Social Media Manager.

My business is very new is this Programme right for me?

Yes most definitely. Joining this Programme is the perfect opportunity to get things right on social media from the start, as long as you’re looking to start creating and sharing content on social media shortly after the Programme ends.

I have been sharing to my social media platforms for a while, is this Programme going to help?

If you’ve never developed a plan for your social media and have been posting sporadically with no clear direction then the Programme will give you the tools and skills needed to use social media strategically. It doesn’t matter how long you’ve been running your business or posting to social media there is always room for improvement and the opportunity to refine and improve things going forwards.

My business is really small, do I really need a Social Media Strategy?

If you’re serious about making your business a success and you want to use social media marketing to make that happen, then it doesn’t matter how small your business is. You need a strategy to make sure all the time and effort you’re putting into social media is going to get you where you want to be.

Any further questions please feel free to email