The Social Mums Virtual Conference 2023 has finished but don’t worry you can still get access to the recordings to watch back.
It was an incredible three days with 14 value packed sessions from some amazing and inspirational speakers covering everything from LinkedIn to Instagram Reels.
All of the webinar sessions were tailored to small business owners and were packed full of helpful tips and advice that you can implement straight away.
The recordings of the sessions are exclusively available to our Members Community which you can join for only £22 per month (no minimum membership required, you can cancel at any time).
By joining the Members Community you will also get..
- Instant access to our membership site that contains over 50 additional masterclasses and training videos.
- All of our downloadable worksheets, checklists and cheat sheets to help with your social media planning.
- Access to our private Facebook Group where you can ask your social media questions to our experts and network with other members.
- Relaxed, informal online monthly networking where you can connect with members and promote what you do.
- Twice monthly Social Media Clinics where you get access to our Social Media experts to talk through any social media issues you’re facing or to brainstorm some content ideas if you’re feeling a little stuck.
- Monthly goal setting sessions so you can be held accountable to reach those goals.
- A monthly round up of the latest social media updates, news, recommendations and research that are important to small business owners.
The Full Line Up of Sessions and Speakers
The latest social media news and updates you need to know about with Gemma Lloyd
Create captivating content without breaking the bank with Brianne “Bremix” Wooding
Top 10 LinkedIn tips for small businesses with Wendy Wyss
Instagram Reels: Why, What and How with Nicola Webster
What is Digital Marketing and How Does Instagram Fit Into The Mix? with Anna Skipwith
How to become a successful Freelance Social Media Manager with Gemma Lloyd
How a good Facebook Ad campaign can complement your organic content with Fatema Haji
Insta First Impressions with Hannah O’Donoghue Hobbs
How to make the most of social media for your small business with Sophie Eastop-Scopes
Popular types of content and how they help your business with Jane Rogers
Instagram Shopping Top Tips for a busy Christmas with Marielle Baylis
Integrating social media within your wider marketing mix with Rachel Baines
Vanessa Pochette – How public speaking can help with SEO and social media
Are you using the right social channels for your business? with Roseanne Myhill
Find out more about the speakers and sessions here
The latest social media news and updates you need to know about with Gemma Lloyd
Gemma is the founder of Social Mums and is passionate about helping small business owners who juggle running a successful business, with family life, make the best of their social media. After a long career in marketing, she has been specialising in social media for the last 8 years and training small business owners since 2017.
Gemma is hosting the whole event and in the first session of the day she is going to take you through the most important social media news and updates that you need to know about.
It’s not easy as a small business owner keeping up with the world of social media. There are always new features and updates to understand and learn how to use (we’re mostly talking about you Instagram!).
In this session Gemma will show you how the updates work and talk you through exactly what it means for your business and how you can make the most of it.
This is something she does every single month within the Members Community and one you don’t want to miss if you want to finally feel like you fully understand the latest updates.
Create captivating content without breaking the bank with Brianne “Bremix” Wooding
From media professional to work-from-home mompreneur, Brianne Wooding has over 15 years of experience in media and film. More recently she decided to make a change for her three lovely children and dive into the world of social media management and content creation.
She will take you behind the curtain and illustrate how she gets things done. Taking you through her content creation equipment box, showcasing the tools she uses to create her sets, as well as sharing how much they cost and where you can get them at the best prices. She will also share her different lighting techniques, as well as some clever tricks to leverage items you already have at home to create captivating content for your small business without breaking the bank.
Top 10 LinkedIn Tips for Small Businesses with Wendy Wyss
Discover 10 simple yet impactful ways that small businesses can make the most of LinkedIn’s features to build meaningful Connections, Engagement and Leads.
Drawing on over 15 years experience in Marketing, Wendy now works with small business owners including start-ups and mums in business who would like to upskill in social media and gain the knowledge, inspiration and confidence to use social media themselves to reach and engage their audiences.
She offers 1-1 and group training sessions online or in-person around Sevenoaks and Kent, focused on Social Media Strategy as well as platform-specific training on Facebook, Facebook Ads, Instagram and LinkedIn. Trainings are hands on with tailored examples and advice, allowing clients to action what they have learned straight away.
Instagram Reels: Why, What and How with Nicola Webster
What makes reels different from stories? Which reels should you be sharing? How can you make engaging reels? What audio should you use? How do you do reels transitions? This session will cover all your burning questions on reels, leaving you inspired and ready to share reels for your business.
Nicola Webster specialises in working with businesses to help them get seen on social, ensuring that it doesn’t feel like an afterthought. Her background is in brand licensing, bringing brands to life through products and experiences and the combination of this experience and her social media expertise, means she is perfectly placed to help you bring your products, services and businesses to life on social media.
What is Digital Marketing and How Does Instagram Fit Into The Mix? with Anna Skipwith
This talk is an introduction to the Digital Marketing landscape. Anna will cover:
- What is digital marketing and what does it include?
- Why is it important to marketing and growing your business?
- How to choose which Digital Marketing platforms to focus on for your small business?
- How does Instagram fit into Digital Marketing?
Anna is Founder of hellosocial.media. She’s an Instagram expert. For the past 5 years she’s been training small businesses how to use Instagram more effectively for their marketing. She offers clients 1:1 sessions, Instagram audits, strategy and mentoring. She’s also been a trainer for We Are Group for the past 2 years, teaching their ten week Foundation course in Digital Marketing Strategy. Previous to founding hellosocial.media Anna worked for Finsbury, a corporate PR firm. She lives in South London with her husband and has three sons – 2 at uni and 1 at home. She loves running, cooking and her spaniel Tilly.
How to become a successful Freelance Social Media Manager with Gemma Lloyd
In 2015 Gemma changed career and trained to become a Social Media Manager in a bid to find a more flexible career to fit around her two young children. She hasn’t looked back and has since worked with a large number of parent focused businesses, some managing their social media long term and others on shorter term campaigns to launch new products or services.
As well as training small business owners to use social media more effectively she has also trained and mentored over 30 women in small groups to become Social Media Managers through the Social Media Manager Online Course and Programme which she launched in 2020.
It doesn’t matter if you’re already working as a Social Media Manager or you’re thinking about becoming one, in this session, the founder of Social Mums, Gemma Lloyd will share some tips on how to make it in a competitive industry.
How a good Facebook Ad campaign can complement your organic content with Fatema Haji
As a small business owner, you know you can use Facebook and Instagram ads to reach more people. In this session Ads Strategist Fatema Haji will show you how to complement your organic strategy with Meta Ads that will gain you more sales.
Fatema Haji is a paid ads strategist who works with small to medium sized business from setting up their Ads Manager to handling their entire ads campaign. She can help you understand what is the best paid strategy to use and help you grow your sales.
Insta First Impressions with Hannah O’Donoghue Hobbs
You have 7.5 seconds to grab your ideal client/customer or potential member of your community when they visit your Instagram profile. In this session Social Media Expert Hannah will cover ways to optimise each part of your page as well as how to create content that’s going to stop the scroll and work to grow your community!
Hannah is a freelance Social Media Manager, trainer and community growth expert with a remarkable journey in the digital world. She’s worked with big brands like Cosatto, Scouts and Body Shop as well as being passionate about supporting smaller indie businesses. She’s a pro at helping businesses shine online, and she’s got some incredible stories to share about her career path from care worker to social media agency owner.
How to make the most of social media for your small business with Sophie Eastop-Scopes
Sophie is an organic reach specialist who loves to train and empower small business owners in understanding how best to use social media. In this session she will look at the major platforms and their differences, what you should consider when deciding what platforms to be on and some top tips for content creation and creating campaigns.
Sophie Eastop-Scopes is the Director of Eastop-Scopes Virtual Assistants; supporting small businesses with admin, social media and marketing tasks. As a Virtual Assistant, Social Media Consultant & Marketing Consultant with over 15 years experience, Sophie and her team work across multiple industries offering consultations, support and advice for small business owners across the UK; from social media management services to training and strategy development.
Popular types of content and how they help your business with Jane Rogers
Content is everywhere! It takes many forms, but content writing is the most important part of your marketing. Without the right words, even visual content such as graphics and video won’t be effective. There are so many different types of content around, from blogs and website content to articles, brochures, newsletters, social media and more. So, how do you know which ones to use for your business? Jane will talk you through the most common types of content and explain how they can benefit your business.
You will learn:
- The difference between content and copy
- What the most popular types of content are
- Key things to consider for each content type
- How to decide what content types to use for your business
- How to plan your content marketing
Jane Rogers, AKA The Word Wizard, is a content writer and marketing trainer, with over 24 years’ marketing, copywriting and PR experience. She transforms your words into sparkling content to help you attract the right clients. Stop scratching your head over what content to create for your marketing and let Jane help you plan, create and write effective content for your website, blogs, newsletters, social media and marketing materials.
Instagram Shopping Top Tips for a busy Christmas with Marielle Baylis
This session is a must for anyone with a product based business that uses Instagram. Instagram expert Marielle Baylis will be sharing her top tips for your Instagram Shop, including how to optimise your shop ready for a busy Christmas selling period. She will cover everything from tagging to accessing your shop insights on Commerce Manager and more.
Marielle Baylis helps consumer and lifestyle brands grow their online presence through organic and paid social. With 16 years of sales and marketing experience across the fashion and events sectors, she knows how to make social media work for your business. Specialising in Instagram and Facebook, she makes social media less overwhelming using strategies that will grow your online presence, business and sales.
Integrating social media within your wider marketing mix with Rachel Baines
In this session Digital Marketing Consultant Rachel will explore how social media can supercharge small business marketing efforts. She will show how it’s not just a stand-alone tool but a potent addition to any small business’s marketing mix.
Discover the art of seamlessly integrating social media with other channels to maximise reach and impact. Learn practical strategies to leverage the power of platforms like Facebook, Instagram, X (formerly Twitter), and more. Whether you’re a business owner or a marketing enthusiast, you’ll leave with actionable insights on how to harness the full potential of social media to amplify your marketing campaigns and achieve your goals.
Rachel Baines is a seasoned freelance digital marketing professional with a remarkable decade-long journey in crafting impactful marketing strategies. Her expertise spans professional services organisations, membership bodies, and publishing houses, and she has expanded her portfolio to include collaborations with diverse small businesses, ranging from fertility influencers and educational associations to management consultancies and e-commerce ventures.
Rachel has earned recognition as one of Management Today’s “35 Women Under 35” in 2023, as well as acknowledgement as one of “2023’s Digital Women to Watch.” She is known for her commitment to integrating digital channels seamlessly into the marketing mix, empowering business owners to unlock the full potential of digital marketing. Beyond her professional endeavours, Rachel is a proud South East Londoner and a devoted mother to two daughters, Isla and Evie.
How public speaking can help with SEO and social media with Vanessa Pochette
In the session, Vanessa will cover tips relevant to public speaking that can be applied to SEO and effective for social media.
Vanessa Pochette is a trained virtual host who cannot keep up with all the ideas that pops in her mind. Her training sessions are interactive, simple and usually leaves her audience in awe. When she’s not doing that, she’s equally passionate about developing solutions for companies using low-code automation
Are you using the right social channels for your business? with Roseanne Myhill
In this session marketing expert Roseanne will help you to utilise the right social channels for your small business. She’ll share tips on setting up the channels, as well as how to interact, respond and follow up, so you’re not missing out on potential customer interaction and opportunities to sell your products or services.
Roseanne Myhill is the founder of RHG Marketing Communications, a small but mighty marketing services team based in Epsom, Surrey. They support small and medium-sized companies with outsourced marketing services. They can help if you want support through the marketing minefield or if you’d like help and guidance on using social media more effectively or if you need social media as part of your marketing strategy but just don’t have the time to do it justice.