Join us on 20th June for a full day of social media training from the comfort of home.
Sessions will run from 9am to 5pm BST and will be streamed Live and interactive.
Learn from industry leading experts.
Join in from anywhere on a mobile or computer. The sessions will also be available for you to watch back at a time that works for you.
This virtual conference is perfect for anyone that looks after the social media for a small business and will include sessions on Instagram, Facebook Ads, Pinterest, LinkedIn, TikTok and more.
The Line Up
9am – Welcome from your host Gemma Lloyd followed by a session on Community Building on Social Media.
10am – Beginner’s Guide to Finding Clients on LinkedIn with Cathy Wassell
11am – Instagram Stories Masterclass with Gemma Lloyd
12pm – Discover the Power of Pinterest with Georgie White
1pm – Ask the Expert Panel Q&A Session
2pm – Getting your Business started on TikTok (without having to dance in front of the camera!) with Danielle Bayes
3pm – Facebook Advertising Session TBC
4pm – Closing session TBC
Meet your host
Gemma Lloyd – Social Mums
This online event will be hosted by the founder of Social Mums, Gemma Lloyd. You can find out more about Gemma here.
Meet the Speakers
Cathy Wassell – Socially Contented
Cathy is a Digital Marketing Consultant with 24 years of marketing experience. She runs Socially Contented digital marketing agency and specialises in LinkedIn and Facebook ads, with courses on both. She is also a Mentor for the Mayor of London’s Business Growth Programme and has two mentoring programmes of her own – one for small business owners which is marketing-focused and one for freelancers or early-stage entrepreneurs who need mentoring for their new business.
Georgie White – Pineapple White Media
Founder of Pineapple White Media, Georgie White is a Social Media Consultant and Pinterest Specialist. Recently nominated as one of the ‘Top 40 Digital Women to Watch in 2020’ and a Finalist for ‘Digital Woman of the Year 2020’, Georgie offers 1-2-1 tuition and group workshops online via Zoom covering Pinterest and Instagram Marketing and is also available to advise on Social Media strategy as a whole.
Danielle Bayes – Videos Undifficulted
Danielle graduated with a Media Studies degree in 1998 and has been making videos ever since. After a 15 year career in education, the demands of life with a young family necessitated a change of direction. In 2016 she studied social media management and set up her own business, winning Theo Paphitis’s Small Business Sunday award in 2017. Now she combines the two with Videos Undifficulted, supporting social media managers and small business owners to create fun and engaging video content for their social media channels.
Further details on the Sessions
Beginner’s Guide to Finding Clients on LinkedIn with Cathy Wassell
We all know our ideal client is on LinkedIn – it’s finding them that’s the difficult part. This session will start you on the right path to discovering where they are hiding. We will teach you how to;
- Optimise your profile to be found
- Use your headline and summary to wow your ideal client
- Find relevant connections
- Post to impress
- Understand the algorithm
- Nurture your new connections
Instagram Stories Masterclass with Gemma Lloyd
If you’re using Instagram for your business then we highly recommend incorporating Stories into your strategy. Stories are a creative and fun way for your audience to learn more about what you do. According to Instagram one-third of the most viewed stories come from businesses.
In this session you will learn
- Why Instagram Stories can be so effective for business
- How to create engaging Stories that stand out
- The types of Stories we recommend you try
- How to get your Stories discovered by people who don’t follow you
- How to effectively use Story Highlight Albums
- Tips on developing a strategy for your Stories
Discover the Power of Pinterest with Georgie White
Pinterest is arguably the most powerful tool at your disposal and actually drives almost half of all online sales! For more industries than ever before, Pinterest should form an essential part of your marketing strategy. It’s not all about planning for Weddings, DIY or Recipes – it’s about so much more.
In this Pinterest Power Hour, you will learn;
- What Pinterest is all about
- Why it’s different to social media
- What it can do for your business
- How to implement key best practises
- How to set up & optimise your account bio
- How to create and optimise boards
- Tips for creating traffic driving pin images
Getting your business started on TikTok (without having to dance in front of the camera!) with Danielle Bayes
This session is perfect for anyone who is curious about trying TikTok for your business, it will cover;
- Why TikTok might be the platform for you
- How to set up a Pro account
- How to navigate the app
- How to create content
- What we know about the algorithm
- How to measure success