Facebook Advertising Masterclass

This two hour workshop will be held online via Zoom which you’ll be able to access on a mobile or desktop computer so you can join wherever you are.

We all know that running some sort of promotion on Facebook is essential to get your business in front of your target audience. But there is more to Facebook advertising than boosting your posts and promoting your page.

This two hour workshop is a great introduction for small businesses to this powerful and cost effective advertising channel.

What will we cover?

  • Using Ads Manager
  • Understanding the Facebook Pixel
  • How to create targeted audiences for your business
  • Choosing the right format for your adverts
  • Tips on creating a Facebook ad strategy and structuring your campaigns


This 2 hour workshop will take place via Zoom video conferencing and will be limited to 12 participants. You will be sent a link to join this online workshop which can be accessed via a smartphone or desktop computer. The training will be delivered using a mixture of video and screen sharing technology and we encourage you to join via video too. As with our face-to-face workshops, it’s very interactive, so we encourage you to ask questions as we go along. You’ll also have the opportunity to introduce yourself and your business if you wish, so we can get to know everyone taking part.

What others had to say

“I have used FB advertising many times in the past, but found it doesn’t work too well for me and I get easily overwhelmed. this workshop helped to simplify it today and fish through the millions of balls that are my confusions. I will approach it again with a new enthusiasm.” – Nicola Bisseker Photography

“I found this workshop very informative on a topic I was unsure of. It’s given me the confidence to play around with different types of ads to find what works for me and my business. Highly recommended, thank you!” Magriet Steyn – Step Dynamics Coaching

“This was a fantastic workshop. It broke down, what I consider a very complicated subject, into simple, manageable steps. I left with the confidence and ability to start running my own ads straight away!”

What happens after the workshop?

You will be sent a link to a recording of the workshop so you can watch it back if you wish. We will also get access to the training materials in a private Facebook group for 8 weeks after the workshop, where you can go over everything again in your own time. Plus you’ll have the opportunity to ask any questions you have once you to start to put your new skills into practice.

All upcoming workshops

More dates will be announced very soon.

Some more feedback from past participants

“The workshop has given me the confidence to go away and create ads for my business. Would definitely recommend.” – Kerry Brent.

“Social Mums Facebook Advertising Masterclass is by far the best workshop I’ve been to. A great masterclass for anyone who is looking to expand their knowledge of Facebook Ad’s Manager or is looking for some creative ideas.” – Claudia Hebblewhite, Marketing Assistant for Futures for Children.

“The best money I have spent in a really long time! We covered a variety of topics at the right level of detail and the insight I got out of it was fabulous. I feel that now I have the tools to do things properly and take it to the next level!” – Mara Hernandez Diaz, Mess Around Nottingham.

“A perfect class in Facebook advertising, I now feel I have confidence to use Facebook ads and look forward to how it will improve my business.”

Check out the other workshops we have available.