The 8 elements it’s essential to include in your small business social media strategy

We strongly believe that is doesn’t matter how small your business is, if you’re serious about making it a success and you use social media you NEED to have a strategy.

Having a clear written social media strategy will save you time, help you to post consistently, improve the quality of your social media posts and more importantly help you to reach your business goals quicker.

But what should you include in your social media strategy?

Here are the eight elements we feel are essential.

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Canva Video Undifficulted

We’re excited to announce that the amazing Danielle Bayes is joining us in the Social Mums Members Community in July to take us through her 5 day Canva Video Undifficulted course.

We all know that we need to create more video content for social media and using Canva to create videos saves you time and makes the whole process easy.

Over 5 days Danielle will take you from the first steps of setting up your Canva account for success, right through to creating videos for your Instagram, Facebook and TikTok accounts.

Whether you have a free or Pro Canva account, you’ll end the week having learned a huge range of videos you can easily create on desktop.

Check out this video to see some of what you’ll learn..

The course will be running from Monday 11th July to Friday 15th July and the live sessions will take place at 10am each day.

This online course usually costs £150 to take part in but Danielle is going to be delivering all the training live within the Members Community Facebook Group.

You can get access to this as well as all the other amazing perks by joining the Members Community for only £22 per month. There is no minimum membership, you can cancel at any time.

Find out more and join the Members Community here.

5 Reasons why you need a Social Media Strategy for your Small Business

If you’re running a small business and posting to your social media accounts on a regular basis you may think that you don’t really need a strategy! But posting for the sake of it with no real direction or clear objective isn’t going to help your business a great deal and all that time and effort you’re putting into your social media could be wasted.

So, here are 5 important reasons why a social media strategy is essential, no matter how small your business and how it can really benefit you.

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How to join in with the Social Audio trend

by Gemma Lloyd

As a small business owner it can be difficult to keep up with the latest social media updates but the growing trend of social audio is one that has been hard to miss!

You’ve heard of Clubhouse, right? The invite-only audio-based app that was initially only available to iPhone users but is now being rolled out to Android too.

Clubhouse was launched in March 2020 and has already grown to 10 million weekly active users, which isn’t bad for the newest social media kid on the block.

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What to post on social media during the coronavirus crisis

The coronavirus crisis is a difficult time for all of us and normal life has been hugely disrupted. The lockdown measures may mean you’re unable to run your business at all, you may be limited by the products or services you can offer or you might be struggling with anxiety or having to home school your kids.

Whatever you’re going through, you can take some comfort from the fact that we’re all in this together and social media can help bring us together at a time when we can’t do that in real life.

But we know that many small businesses are struggling with what to post to their social media platforms right now, so we have 8 tips to help you with content ideas at this sensitive time.

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