In today’s digital age, the role of a social media manager has become increasingly vital for businesses looking to establish a strong online presence. With the demand for social media expertise on the rise, becoming a freelance social media manager can be a rewarding career path, especially for those that need flexibility around their families.…
You’ve probably heard Content Pillars being talked about when it comes to social media content, but what on earth are they? In this blog post we’ll explain all. Social media content pillars are basically a group of topics or themes that are relevant for your target audience, which your business will share content around. We…
We strongly believe that it doesn’t matter how small your business is, if you’re serious about making it a success and you use social media you NEED to have a strategy. Having a clear written social media strategy will save you time, help you to post consistently, improve the quality of your social media posts…
If you’re running a small business and posting to your social media accounts on a regular basis you may think that you don’t really need a strategy! But posting for the sake of it with no real direction or clear objective isn’t going to help your business a great deal and all that time and…
If you’ve ever joined in with a Challenge on Instagram you’ll know that they have their benefits. In this blog post we’ll talk through all the advantages, how to get the best out of any challenges you join and look at how to host an Instagram Challenge of your own.
by Gemma Lloyd As a small business owner it can be difficult to keep up with the latest social media updates but the growing trend of social audio is one that has been hard to miss! You’ve heard of Clubhouse, right? The invite-only audio-based app that was initially only available to iPhone users but is…
We all know that engagement is key on social media. It’s far more important to get good engagement on your social media posts than it is to grow the number of followers you have.
Using a content calendar is the best way to get organised with your social media posts for the week ahead. A good content calendar contains key dates including awareness days as well as dates that are specifically important to your business, such as new product launches, promotions or when you are publishing blog posts.
The coronavirus crisis is a difficult time for all of us and normal life has been hugely disrupted. The lockdown measures may mean you’re unable to run your business at all, you may be limited by the products or services you can offer or you might be struggling with anxiety or having to home school…
Twitter is a great platform for small businesses to connect with a relevant engaged audience. It’s an incredibly social platform and the perfect place to network in your pyjamas! So what is a Twitter chat? A Twitter chat is a public conversation on Twitter that uses one unique hashtag which allows you to follow the…